Short answer: OwnerRez builds and maintains its own WordPress plugin. It connects your WordPress site to your OwnerRez account so you can place booking, inquiry, calendar, review and other widgets on your pages with shortcodes. For a site that ranks, pair those widgets with your own written page content, internal links and schema.

OwnerRez is one of the most WordPress-friendly property management systems. Instead of relying on third-party connectors, it offers an official plugin built by its own team, plus a wide set of website widgets. That makes it a great base for a custom direct booking site, as long as you use the widgets for what they’re good at and let the page do the ranking.

What the OwnerRez plugin gives you

  • A connection to your account. Once connected, WordPress can display your OwnerRez widgets and data.
  • Booking and quote widgets that use your OwnerRez pricing rules, fees, payment schedules and rental agreements.
  • Inquiry widgets for guests who want to ask before booking. Inquiries arrive in OwnerRez.
  • Calendars, reviews and more, so property pages show current information without manual updates.

OwnerRez’s own support site lists the available shortcodes and widgets, and they’re updated regularly, so check there for the current options.

A property page layout that works

  1. Heading: property name and location together, e.g. “Harbour Loft, Camden”.
  2. Intro: two or three sentences with the key facts: bedrooms, sleeps, what makes it special.
  3. Photos with descriptive file names and alt text.
  4. Booking widget beside or below the intro, so guests can check dates immediately.
  5. The space, amenities, location and house rules as written sections with clear subheadings.
  6. Reviews from real guests.
  7. FAQs in the words guests use (“Is there parking?”, “Can we bring a dog?”).
  8. Links to the area guide and similar properties.

SEO steps most OwnerRez sites miss

  • Page content of your own. Widgets are great for live data, but your page needs its own headings and text to rank.
  • Review schema, done carefully. Only mark up reviews that are actually shown on the page, and follow Google’s rules for review snippets.
  • Area and activity pages. Guests search for places and experiences, not property names. Build pages for your destination and link them to the right properties.
  • Speed. Load widgets only on pages that need them, and reserve space so the layout doesn’t jump.
  • One-to-one redirects if you’re moving from an OwnerRez hosted site, never all to the homepage.

OwnerRez hosted websites vs WordPress

OwnerRez also offers hosted websites, which are quicker to set up and need less maintenance. WordPress makes sense when you want a distinctive design, more page types (guides, blog, owner pages) and full control over SEO. Both use the same OwnerRez booking engine, so guests get the same checkout.

Before you launch

  • Make a real test booking and check it appears in OwnerRez with the right pricing and agreement.
  • Check each page on a phone: the widget should be easy to use with one thumb.
  • Verify the site in Google Search Console and submit the sitemap.

Want this done for you? See my OwnerRez website design service, or read how to get your rental recommended by AI search.